The struggle is real…
As a small business, it’s extremely difficult to get recognized by large media sources deemed as the leaders in their field. Without them and their seal of approval, it’s a long hard road to create a following and thriving membership base (especially since no matter what makes it on these sites or in their magazines is “insta-credible”).
Often, they focus on sources already semi-famous or who already have insanely large followings. Even when these sources state they have created a new fitness trend, they are usually borrowing from hot topics found from smaller sites on Google and YouTube.
Thanks to a tool called Google Alerts, we’ve seen a growing trend. Every morning we wake up to an email full of the latest blogs and articles focused around our preferred keywords.
Can a married fitness couple (soon to be fit family) possibly found a training movement?
Initially when we started Workout Anywhere (several years ago), no one referenced our training style. Now, and within the past year, “workout anywhere,” “working out anywhere”, “anywhere workouts,” “workout anytime, anywhere” is the trend.
We created our training style to fit the demands and needs of our members. This has been a process nearly a decade in the making and has now evolved into a highly effective and efficient training program for all fitness levels (with a minimal time commitment and no equipment needs).
We’ve certainly felt flattered. However, at the same time, we are never referenced or even contacted for tips. We would love to help, but it’s always some other trainer that mysteriously created a training style called the “Anywhere Workout,” or the “Quick Workout Anywhere.”
It’s impossible to miss Workout Anywhere on Google
At this point, it’s hard to overlook our program. We are at the top of Google, YouTube and all major social platforms for Workout Anywhere. We’ve definitely grown over the past three years in all relative measures necessary for website growth.
I guess you can say, we were a little disappointed when we woke up to the latest Google Alert. Not because SELF Magazine used our branding and training program in their headline, but because they referred to another sub-category of our training style known as Four Minute Total Core sessions. The combination of the two can only come from one place. That is right here at Workout Anywhere.
It’s impossible to miss us at the top of Google searches since we train our members with our Workout Anywhere training program anytime, anywhere. However, we were definitely the first to encourage our members to use our expedited Four Minute Total Core and Ab routines (There again, we are number one on Google according to that category too).
SELF Magazine’s article…
The article by Bari Lieberman (found here: SELF Magazine’s 4 Minute Core Article ) is nice, but it’s very unoriginal and copies our brand Workout Anywhere and our Four Minute Total Core routines.
In the article, she thanks Brett Hoebel for recently coming up with this “Do This 4-Minute Quickie Ab Workout Anytime, Anywhere” which clearly copies our routines found here dating back to 2012, 2013 and more recently:
On our site Workout Anywhere:
and here on YouTube:
We produced and uploaded our Workout Anywhere Four Cores years ago and a simple shout out and reference would suffice.
Formatting of the routine is the same, however exercises in Brett Hoebel’s routine are awkward and definitely advanced. We occasionally use flashy exercises, as long as there’s a way to scale them for all fitness levels.
Apologies before hand team for this unusual rant! We normally don’t do this, but we felt it was necessary to share what small online businesses go through. We keep Workout Anywhere up and running because we love to help others with the same struggles we had. We are truly passionate about what we do and honestly love our program and members.
What do you think?
Keep up the great work team! Just had to let everyone know. If you agree or disagree with this article, please feel free to comment below. We would love to hear your feedback.