Initially, when my wife and I decided to go online with our training program Workout Anywhere (in 2012), we knew nothing about running an online business. We already had a very successful personal and group training system, so the next logical step was to go online. This way, we could help create as many healthy lifestyles as as possible, from our home training base of Spokane, Washington.
- With this decision came the obvious question of, how would we deliver content?
- How should we market and get the word out?
- How can we do both of these tasks on a shoe string budget?
Although much has changed with our online training platform Workout Anywhere and business tools, one factor of our business has remained the same. That is the use of Aweber for all of our marketing, business and email lessons.
Read on to discover how a small, mom & pop, online training program can significantly grow and compete with fitness giants thanks to the simple and easy to Aweber email software.
First, take a minute to learn about the Aweber email app!
Recapping our growth over the past four years is pretty humbling. Through several site redesigns to now a thriving, online training resource for busy people; we’ve gone from a basic WordPress membership site, to an interactive, online training community (with the release of our first mobile app set for May!). Thanks to the combination of our membership software Optimize Press and email marketing software, Aweber, we’ve been able to meet the training needs of a couple thousand members.
What makes Aweber a game changer for online fitness businesses, and most small businesses?
Just like in the video above, Aweber makes it extremely easy for small businesses to deliver content. Whether that content is geared towards new leads, or paying members, Aweber offers all the tools one needs to manage these tasks.
One can simply pick when content goes out, track the response / clicks / and open rates of every email. Send out new blog broadcasts, promotions or training lessons. Plus, videos, gifs, images, links and other amazing features are all embeddable in every email.
Plus, their customer support staff rocks, and if you have any questions, they’re always able to solve any issue via chat, phone call or by email.
Thanks to these features, we’ve grown from a small to medium sized online fitness business!
There’s no doubt that having a powerful email marketing tool is a game changer for online marketing. Especially for small businesses. We’ve seen our email list grow from 10 subscribers, all the way to 20,000 subscribers and can satisfy every need of each member. Plus, for most of our use of Aweber, we’ve been on a highly affordable plan of only $19/month.
If you’re a small business, looking for the competitive edge in email marketing, let the experts at Aweber answer your questions and give you an absolutely FREE test drive!